A parent is rightfully skeptical about the label “natural products” in skincare. There is no clear definition or standards for "natural products". On the contrary, organic products are subjected to a stringent certification process to validate their genuineness and safety. These certification processes are conducted by established government and civil organizations, for instance:

USDA Organic: The United States Department of Agriculture (USDA) oversees the organic certification program for agricultural products, including skincare ingredients derived from plants. For a product to be labeled as USDA organic, it needs to have 95% organic ingredients, with no GMOs, pesticides, or chemical preservatives. Skincare products must go through the same process as food to carry the USDA Organic label. If a skincare product has this label, it is food-grade, therefore exceptionally safe to use.

COSMOS Organic: COSMOS (Cosmetic Organic Standard) is a global certification standard for organic and natural cosmetics. Its process covers ingredient sourcing, manufacturing processes, packaging materials, and environmental impact, providing consumers with comprehensive assurance of product integrity.

EWG (Environmental Working Group): The Environmental Working Group is a non-profit entity that offers consumers data on the safety of cosmetic components via its Skin Deep Database. It examines and scores skincare items based on the clarity of ingredients, potential risks, and regulatory standing, thus enabling consumers to make educated decisions.

So, while "natural" or "botanic" claims are marketing gimmicks, organic isn't. By choosing organic skincare for babies and kids certified by these agencies, moms can identify toxin-free, safe products faster.