Welcome to Shoosha!
Shoosha's Commitment to Safety and Efficacy
Shooshaâs commitment to wellness and sustainability
Shoosha is a Canada-based organic skincare brand, focusing on providing babies and kids with exceptionally safe and efficacious products for their skin and overall health.
In 2012, our founder Patricia Di Gasbarro was shocked to learn that by their second birthday, babies can be exposed to enough environmental toxins to potentially impact their developing immune systems. She set out to create a radically safe brand for babies â and two years later, Shoosha was born.
All of our products meet USDA organic food standards: at least 95% organic content, no GMOs, no pesticides or herbicides, and no synthetic preservatives, fragrances, or petrochemicals â theyâre practically food-grade.
Today, Shoosha continues to evolve â from its roots in baby care to serving people of all ages with skin barrier needs. Guided by a deep respect for the skinâs immune function, our formulations support skin as the bodyâs largest organ and first line of defense. Theyâre gentle enough to trust around babies, yet powerful enough to help protect and repair. In 2025, Shooshaâs organic lotion and body wash were officially certified by EWG.
Shooshaâs footprint is found in Canada, US, China, Korea, Malaysia, United Emirates of Arab, and Europe through an extensive network of retailers. It is regularly featured by âAmazonâs choiceâ and is sold at your favorite supermarkets or baby stores like Costco, Wholefoods, Natureâs Emporium, Indigo, Babies R Us, Well.ca, Goodness Me!, West Coast Kids, and your neighborhood health stores. Â
In 2019, Shoosha was awarded âBest Organic Family Skincare Brand Canadaâ by Parent & Baby Awards.
Recent research suggests that the increased concentration of bioactive compounds in organic crops underpins the true benefits of organic food. These heightened levels are attributed to the distinct growth conditions and stressors organic crops encounter, including nutrient deficiencies and the absence of pesticides. In response, organic crops synthesize higher levels of antioxidants, which not only support crop growth but also offer valuable defense against free radicals in the human body.
In essence, organic crops exhibit a higher bioactive density. Many individuals have personally observed the superior effects of organic skincare products over "natural" or "botanic" alternatives despite their inability to pin point the reason. While they may share the same name, organic ingredients contain a greater quantity of essential bioactive components, and greater potency brings greater efficacy.
Shoosha is a women-owned enterprise. We are grateful for the wonderful ingredients we receive thanks to the hard work of organic farmers and our manufacturing partners. We have yet one more reason to dedicate fully to an organic lifestyle â it promotes a more sustainable agricultural practices and fosters stronger connections between farmers and their communities. By reducing reliance on synthetic inputs and prioritizing biodiversity, organic farming helps safeguard traditional knowledge and agricultural heritage, enriching cultural diversity and resilience in rural areas.
We donate a portion of our profits to environmental and social causes that align with our values, such as reforestation, clean water initiatives and supporting women and children in need.
Weâve been using this wash exclusively since my daughter was born last year. We love it for hair, skin, face and hands! Perfect for bath time or washing up before a meal. Itâs gentle enough to be used every day and leaves the skin soft and moisturized. We have no plans of switching anytime soon.
I adore this face cream! After the birth of my daughter I noticed more fine lines, some new wrinkles and dryness. This cream feels so good on my skin and plumps everything right up. I feel great knowing itâs clean and safe to give my little one kisses without worrying about whatâs on my skin!
I think this is one of the best skincare choices I have ever made. I truly believe in the standards that Shoosha adheres to and I think it is a revolutionary step in the skincare market. It makes me feel so assured that it is safe for me to put on my skin. It has completely replaced my routine and minimized my steps drastically! I am extremely sensitive and I feel so lucky to have found something I can feel confident in. Big thank you to Lin, one of their representatives. She is so knowledgeable and genuine. Not only was she patient to listen to my hesitation on my first purchase, but she was so kind across our conversation and answered my questions honestly. Thank you so so much.