Shoosha is a Canada-based organic skincare brand, focusing on providing babies and kids with exceptionally safe and efficacious products for their skin and overall health.

In 2012, our founder Patricia Di Gasbarro was shocked to learn that by their second birthday, babies can be exposed to enough environmental toxins to potentially impact their developing immune systems. She set out to create a radically safe brand for babies — and two years later, Shoosha was born.

All of our products meet USDA organic food standards: at least 95% organic content, no GMOs, no pesticides or herbicides, and no synthetic preservatives, fragrances, or petrochemicals — they’re practically food-grade.

Today, Shoosha continues to evolve — from its roots in baby care to serving people of all ages with skin barrier needs. Guided by a deep respect for the skin’s immune function, our formulations support skin as the body’s largest organ and first line of defense. They’re gentle enough to trust around babies, yet powerful enough to help protect and repair. In 2025, Shoosha’s organic lotion and body wash were officially certified by EWG.

Shoosha’s footprint is found in Canada, US, China, Korea, Malaysia, United Emirates of Arab, and Europe through an extensive network of retailers. It is regularly featured by “Amazon’s choice” and is sold at your favorite supermarkets or baby stores like Costco, Wholefoods, Nature’s Emporium, Indigo, Babies R Us, Well.ca, Goodness Me!, West Coast Kids, and your neighborhood health stores.  

In 2019, Shoosha was awarded “Best Organic Family Skincare Brand Canada” by Parent & Baby Awards.